Editorial policy

The rules below are the ones we actually follow, written down so you can hold us to them.

We publish under a board, not a persona

Every page is credited to The SkinHow Editorial Board. There is no named individual author anywhere on this site. This is deliberate: a fabricated expert byline is a lie about who is telling you to put something on your skin, and once you notice one inconsistency in that persona, you are right to distrust everything else. We would rather have a plainer credit that is true.

Sources are named and linked

Clinical claims cite the organisation they came from — the American Academy of Dermatology, Mayo Clinic, Cleveland Clinic, the NHS — with a direct link at the bottom of the page. We check that each link resolves before publishing. We do not cite a source we have not opened, and we do not pad the list with references that don't support the specific claim.

Timeframes instead of "results may vary"

Where evidence supports it, we say how long something takes: two weeks, six weeks, a full season. Vagueness is comfortable for a publisher and useless to a reader. Where the timeframe genuinely varies, we say what it depends on.

We say what to skip

Most guides in this niche only add. Ours also subtract — the popular remedies that don't work, the ones that make things worse, and the expensive product categories you can ignore. If the answer is "you do not need to buy anything", that is what the page says.

Corrections

When we get something wrong we fix the page and update its revision date rather than quietly editing and pretending it always said that. If the correction changes the practical advice, we note what changed. Report an error via the contact page; include the URL.

Updates

Guides are revisited when guidance changes or when a claim no longer holds. A page carries the date it was published and, where relevant, the date it was last revised. We don't bump dates for cosmetic edits to look fresh.

Money

Some pages carry affiliate links and are labelled where they do. No brand pays for a recommendation, a placement, or a review, and no brand sees a page before it goes live. If that ever changes, this page changes first. See how we test.

Medical limits

This is educational information, not a diagnosis. Skin conditions look alike, and several of the things covered here have serious lookalikes. Every guide states the point at which you should stop self-treating and see a clinician.