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ReviewsClean Beauty Trends to Look Out for

Clean Beauty Trends to Look Out for

The beauty industry has been dominated by the same few brands for decades, and it’s finally starting to change. The rise of clean beauty is a movement that is changing the way we think about makeup and skin care, while also encouraging consumers to be more conscious of their purchases.

The clean beauty trends 2022 is a term that has been used to describe the trend of clean, natural products. The trend will be popular in the future and it’s important to know what to look out for.

What is clean beauty?

clean beauty

There are a lot of new beauty products and trends on the market these days. But what is clean beauty? Clean beauty products are those that are made with ingredients that are safe for both you and the environment. These products can be used on your skin, hair, and scalp, and are gentle enough for everyday use.

Some of the most popular clean beauty products on the market today include skincare items like face wash, moisturizers, and sunscreens. There are also a number of clean beauty hair care products available, such as shampoos, conditioners, and hair masks. And there are even some new clean beauty makeup products hitting the shelves, like foundation, concealer, eyeshadow, and blush.

If you’re looking to switch to a more natural beauty routine, then these clean beauty trends are definitely worth checking out!

Benefits of clean beauty products

As the beauty industry progresses, so do the trends. The latest being clean beauty. What was once a niche market is now a booming industry with new clean beauty products hitting the shelves every day.

Clean beauty products are those that are free from harmful chemicals and toxins. They are made with natural ingredients that are gentle on the skin and scalp. Some of the most common clean beauty product trends include skincare, haircare, and makeup products.

Clean beauty products is that they are gentle on the skin. Many conventional beauty products contain harsh chemicals that can strip the skin of its natural oils, causing dryness, irritation, and redness. Clean beauty products are much gentler and can help to soothe and nourish the skin.

Clean beauty products is that they are often packed with nutrients that conventional products lack. Many natural ingredients used in clean beauty formulations have vitamins, minerals, and antioxidants that can help to improve the health of the skin.

Clean beauty reduces your exposure to harmful chemicals. Clean beauty products don’t contain the dehydrating ingredients that regular cosmetics and skincare products often do, which can all irritate and dehydrate the skin, resulting in dry patches and dull skin.

Another benefit of clean beauty products is that they are often more environmentally friendly than conventional products

If you’re looking to switch to clean beauty products, there are many great options available. Here are some of the latest trends in clean beauty:

Skincare: One of the hottest trends in skincare right now is using Probiotic-rich formulas. Probiotics are live bacteria that are beneficial for gut health. They help to protect against harmful bacteria and can also improve skin health by reducing inflammation and boosting immunity. Look for skincare products that contain Probiotic strains such as Lactobacillus or Bifidobacterium.

Haircare: Another big trend in haircare is using natural oils to nourish and condition hair. Coconut oil, argan oil, and jojoba oil are all great options for providing hydration and shine to hair without weighing it down. These natural oils can also help to protect hair against damage from heat styling tools such as curling irons and hair straighteners.

Makeup: One of the most popular trends in makeup right now is using mineral makeup formulas made with zinc oxide and titanium dioxide instead of chemical sunscreens . Mineral sunscreens provide broad-spectrum protection against both UVA and UVB rays without causing irritation like some chemical sunscreens can . They also have a natural finish that is perfect for everyday wear .

clean beauty trends

Top clean beauty trends for 2022

With the new year comes new trends and that includes in the world of clean beauty. Some are:

Scalp care

One of the biggest trends in beauty is scalp care and for good reason. A healthy scalp is the foundation for healthy hair, so it’s no surprise that scalp-specific products are on the rise. From serums and oils to shampoos and conditioners, there is a product out there to suit every scalp need.

Niche skincare brands

Niche skincare brands are on the rise, as more and more people are looking for products that are tailored to their specific skin needs. Whether you’re looking for products for sensitive skin, acne-prone skin, or aging skin, there’s a brand out there that can help.

CBD-infused products

CBD-infused beauty products are becoming increasingly popular, as people look for natural ways to improve their skin and hair health. From CBD shampoos and conditioners to face oils and serums, there is a CBD product out there for just about every beauty need.

Clean makeup

Makeup is not exempt from the clean beauty trend in fact, it’s one of the fastest-growing segments of the industry. As more and more people become aware of the harmful ingredients in conventional makeup, they are turning to clean alternatives. From foundation and concealer to lipstick and mascara, there are nowclean makeup options available for just about every cosmetic need.

How to shop for clean beauty products

As the clean beauty movement continues to grow, so do the number of products available on the market. It can be overwhelming to try to figure out which products are truly clean and which ones are just using greenwashing marketing tactics. Here are some tips on how to shop for clean beauty products:

  • Read the labels: Pay attention to the ingredients list and make sure you understand what all of the ingredients are. If there are any ingredients you can’t recognize or pronounce, that’s a red flag.
  • Do your research: When you come across a new product, take some time to research it before you buy it. Check out reviews from other customers and see what experts have to say about it.
  • Check for certifications: There are certain seals and certifications that you can look for that will indicate whether or not a product is truly clean. Some of these include the USDA Organic seal, Leaping Bunny certification, and EWG Verified seal.
  • Ask questions: If you are ever unsure about a product, don’t hesitate to reach out to the company and ask them questions. A good company should be happy to answer any of your questions.
clean beauty trends

Clean beauty brands

The global clean beauty market is expected to reach $22.8 billion by 2025, according to Zion Market Research.

In general, clean beauty products are those that are free from harmful ingredients and that use sustainable packaging. But the definition of “clean beauty” can vary depending on who you ask. For some, it might mean products that are organic or natural; for others, it might mean products that are vegan or cruelty-free. One thing is for sure, the clean beauty movement is here to stay. Here are some of the best clean beauty brands to look out for in 2022:


Kosas is a clean beauty brand that offers a range of skincare and makeup products. All of Kosas’ products are made with natural ingredients and free from harmful chemicals. The brand’s packaging is also sustainable and recyclable.

Ilia Beauty

Ilia Beauty is a clean cosmetics brand that offers a range of makeup and skincare products. Ilia Beauty’s products are made with organic ingredients and free from toxins, synthetic fragrances, and parabens. The brand’s packaging is also eco-friendly.

Herbivore Botanicals

Herbivore Botanicals is a natural skincare brand that offers a range of cruelty-free products. All of Herbivore Botanicals’ products are made with natural ingredients and free from harsh chemicals. The brand’s packaging is also eco-friendly and recyclable.

Worst offenders in the beauty industry

We all want products that are good for us, but the beauty industry isn’t always transparent about what’s in their products. In fact, the industry is notorious for using harmful ingredients and marketing them as safe. But as consumers become more aware of the dangers of these ingredients, they are demanding changes from the beauty industry.

Here are some of the worst offenders in the beauty industry:

1. Parabens

Parabens are a type of preservative that is commonly used in skincare and cosmetics products to extend their shelf life. But parabens can mimic estrogen in the body and have been linked to cancer. Look for paraben-free products or products that use other preservatives such as sodium benzoate or potassium sorbate.

2. Phthalates

Phthalates are another type of ingredient that is often used in cosmetics and skincare products. They help to make products more pliable and increase their longevity. However, phthalates have been linked to endocrine disruption, birth defects, and reproductive problems. Look for products that are phthalate-free or made with other ingredients such as castor oil or silicone.

3. Sulfates

Sulfates are detergents that are commonly used in shampoos, body washes, and cleansers. They help to create a foaming action that can remove dirt and oil from the skin. But sulfates can also strip away natural oils from the skin, cause irritation, and dryness. Look for sulfate-free products or those made with alternative cleansing agents such as cocamide DEA or Lauramine Oxide.


Challenges of clean beauty

The truth is, the term clean beauty has no real regulatory meaning. So when you see products being marketed as clean, take that claim with a grain of salt. The good news is that more and more brands are starting to adopt voluntary standards for what qualifies as clean beauty. So, while the term may not be entirely regulated yet, there are definitely trends emerging in the clean beauty space. Here are a few to look out for:

1. An increase in transparency

One of the challenges of clean beauty is that it can be hard to know what’s actually in your product. Since the term clean isn’t regulated, companies can pretty much use it however they want on their labels. But there is a growing trend of brands being more transparent about their ingredients and manufacturing processes. So if you see a brand that’s transparent about what’s in their products and where they source their ingredients, that’s a good sign that they are serious about clean beauty.

2. A focus on skin care

Traditionally, makeup has been the focus of the beauty industry. But there’s a shift happening now towards skin care. And it makes sense after all, if you have healthy skin, you don’t need as much makeup to cover up imperfections. We are seeing an increase in products that are focused on skin health, such as serums and sheet masks. And we are also seeing more brands that are free from harsh chemicals and artificial fragrance, which can irritate skin.

3. A move towards natural ingredients

One of the defining qualities of clean beauty is that it uses natural ingredients instead of synthetic ones. This trend is being driven by consumer demand as more and more people are looking for products that are made with naturally-derived ingredients. We are seeing this trend across all categories of beauty products, from skincare to hair care to makeup. And it shows no signs of slowing down anytime soon.

4. An emphasis on sustainability

Sustainability is another big trend in the world of clean beauty. Consumers are becoming increasingly aware of the impact their purchase choices have on the environment. And they’re looking for brands that share their values around sustainability. This trend is especially apparent in the hair care category, where we’re seeing an increase in sustainable packaging and organic ingredients. But it’s also present in other categories like skincare and makeup, where brands are focusing on using recyclable materials and reducing their carbon footprint

Future of Clean beauty

There has been a recent shift in the beauty industry towards clean beauty products. This means that more and more brands are starting to focus on producing products that are free from harmful chemicals and ingredients.

One of the biggest trends in clean beauty is skin care. Brands are starting to focus on developing products that are gentle on the skin and free from harsh chemicals. This trend is being driven by consumers who are becoming more aware of the importance of taking care of their skin.

Another trend that is gaining popularity is scalp care. This is a relatively new category of product, but it is one that is becoming increasingly popular due to the fact that it can help to improve the health of your scalp.

Finally, there is a trend towards marketing clean beauty products as being new and innovative. This is a way for brands to stand out from the competition and appeal to consumers who are looking for something different.

Finally, clean beauty products tend to be cruelty-free, meaning they haven’t been tested on animals. This is important to many people for ethical reasons.

Now that you know a little bit about clean beauty, let’s take a look at some of the trends you can expect to see in 2023:

  • Natural and organic ingredients: Look for skincare and makeup products that contain natural and organic ingredients such as coconut oil, shea butter, aloe vera, and essential oils. These ingredients are gentle on your skin and won’t cause irritation or other problems.
  • Green packaging: More and more brands are moving away from plastic packaging and towards green packaging options such as glass or bamboo. This is good news for the environment because it reduces wastefulness. You can also feel good knowing that you’re not contributing to the growing problem of plastic pollution.
  • Vegan skincare: Vegan skincare products don’t contain any animal-derived ingredients such as honey, beeswax, or collagen. They also haven’t been tested on animals. Vegan skincare is becoming increasingly popular as people become more aware of animal rights issues.
  • Probiotic skincare: Probiotic skincare contains live bacteria or yeasts that can help improve your skin health by restoring its natural balance of good bacteria. Probiotic skincare is beneficial for people who suffer from conditions like acne or eczema because it can help reduce inflammation and redness. 5) CBD skincare: CBD (cannabidiol) is a compound found in cannabis plants (hemp and marijuana). CBD doesn’t have any psychoactive effects (it won’t get you high), but it has been shown to have numerous health benefits such as reducing anxiety and pain relief.

The “sustainable beauty tools” is a trend that has been around for a while. However, it’s now becoming more popular and people are looking to make the switch.

Why it is important to use clean beauty?

Although an individual beauty product may have small amounts of harmful chemicals, our overall exposure and the combination of different chemicals is what causes problems. More research is showing that the chemicals in these products can affect our hormones, our fertility, and the health of our babies

How do you define clean and natural beauty?

When consumers search for natural products, they are most likely looking for a composition that has only natural ingredients and no synthetics. Natural products, rather than lab-made chemicals, usually contain substances found in nature (like DIY beauty products, you can produce at home).

What are clean beauty cosmetics?

Clean beauty refers to cosmetic products created without synthetic chemicals and ingredients that could harm your body or irritate your skin — ingredients like parabens, phthalates, oxybenzone, and synthetic fragrances, just to name a few.

Why is cleansing the face so important?

Cleansing is so incredibly important as it deep cleans and gets rid of all of the excess dirt, makeup, and impurities you’ve encountered throughout the day. This will help to keep your skin clear, healthy, and radiant. Without cleansing, your skin will be more prone to breakouts, dehydration, and premature aging.

Why is clean beauty controversial?

Generally, clean beauty products feature formulation that is free from ingredients that can impose harmful threats to human health. Thus, these brands tend to incorporate natural ingredients but somehow they still include synthetic ingredients which are deemed unsafe for the environment and humans.

Is clean beauty good for your hair?

They can strip protective oils from your scalp and hair, damage hair cuticles, and cause scalp irritation or skin irritation, which can lead to hair loss. Keep an eye out for these variations: Sodium Lauryl Sulfate (SLS) Sodium Laureth Sulfate (SLES)

Why is natural beauty important?

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Natural beauty supports your inherent beauty. It encourages natural hair color, healthy skin, inner beauty, natural makeup shades, and a body full of vitality. Natural beauty means you embrace your inborn magnificence and work with what you have, instead of fighting it.

Is clean beauty expensive?

Because they require raw materials that are largely more expensive to source and produce, clean beauty brands tend to be on the pricier side, ranging from about $8 to more than $400, depending on the brand and ingredients used.

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